This shoot was intended to re-establish Ghost's presence in the freeride market by connecting with the core audience in an authentic way.

Poacha's Journal follows the internal ramblings of a bike builder as they grapple with the sport's changing landscape. Somehow, bikes are better than ever, and yet are shackled by the need to do everything. This humble diary reveals plans, schemings and sketches, but most of all the motivations behind what it means to be free on a bike. Every whip, every corner, every pedal to the top is full of anticipation and realization. Simplicity and beauty intertwine in a lengthy ode to the sport that brings so many people together. Regardless of how we interpret the landscape, or what our ideal trails might be, our passion for the ride keeps us coming back. We share the ups and downs, the drive to the mountain and the post-ride vibes with like-minded individuals.

This project was co-directed with my good friend Andre Nutini, and produced by LEGS OF STEEL. Full credits below ⬇️

Riding by Tomáš Slavík, Korbinian Engstler, Christian Schriebl, Justus Rudolph

Directed by David Peacock & Andre Nutini

Cinematography by Andre Nutini, Matt McCormick, David Peacock, Lukas Cairns, Max McCulloch

Post Production Sound by Keith White Audio Inc.

Colour by Ryan Urzi